Advertising … the Essential Element in the Carpet Cleaning Business

Advertising Literature and Materials for Carpet Cleaning Businesses

Most cleaners overlook the one essential element that will keep the telephone ringing and make all of the other investments worthwhile. . . ADVERTISING.

On the average in the carpet, furniture and drapery cleaning business, it takes several hundred jobs per year per truck to build and maintain a reasonably profitable operation.

Most carpet cleaning company owners don’t really think about advertising until after they have invested in their truck, their equipment, their chemicals, perhaps a helper, someone to answer the phone and the necessary office supplies.

Fortunately, we live in a free economy, an economy where we can profit personally through the willingness to invest, take risks and earn proportionately to the initiative, knowledge and expertise that we put forth.

But in a free economy, it isn’t just a matter of manufacturing a product or setting up to provide a service and then expecting customers to come to us automatically. We have to let potential prospects know that the service or product is available, and we have to convince prospects that our service or our product is better or more beneficial to them than our competitors … and when you have to have several hundred customers per year, per truck, you don’t accomplish that by simple word of mouth … you need ADVERTISING.

Just how essential is advertising to the carpet cleaning business? There are several factors to consider in determining just how essential advertising is to the cleaning business: the degree of need people have for your service, the size of the market you work in and the number of competitors, the““newness” of your business and the constantly changing nature of the market.

Doctors, lawyers, accountants and businesses involving so-called essential products (e.g. utilities) and services, don’t have to advertise much because people will automatically come to them when they need their particular product or skill. Other businesses like cosmetics, for example, have to advertise heavily because the essential need for these products is low. It must be “created”, so to speak. How essential then is carpet, furniture and drapery cleaning? At best, we would say optional. Carpets, furniture and draperies should be cleaned periodically, but don’t have to be. Cleaning can be delayed, unless the prospect has a particular reason for doing it or having it done. If money is a problem, they can attempt to do it themselves rather than having it done professionally. For this reason, the professional cleaner needs to advertise.

That means getting your message across to perhaps several thousand potential prospects, and mass media advertising (internet, emailing, blogs, direct mail, newspaper, radio, etc.) becomes the only practical and economical way of reaching that many people.

Again, as we stated above, the market is constantly changing. 20% of the people of this country change addresses every year. Sure, you’re going to get a certain percentage of repeat business, but experience has proven that 30% to 40% of the professional’s customers each year should or will be new customers - customers who call because of recommendations received or because of advertising.

Yes, advertising is a very essential element in the carpet, furniture and drapery cleaning business! … so essential in fact that without it, no cleaning business will survive for long. Advertising is a necessary investment in building and maintaining any profitable cleaning operation.


YOU are the reason for Bane-Clene®. We take great pride that you have been inspired to work hard and achieve your vision of becoming a successful and growing small business entrepreneur for yourselves and your families.

You successful entrepreneurs span the United States and many countries throughout the world. You have achieved financial independence by starting and building a business that serves your customers with the highest quality carpet and upholstery cleaning and other related services available in the world today.

Our goal is simple. It is to provide you everything you need, to not only achieve your visions and goals, but to exceed them. We offer a comprehensive training class and school at The Bane-Clene® Institute. We provide equipment and chemicals that have been awarded the prestigious Carpet and Rug Institute Seal of Approval. We also offer advertising and sales aids that will help you grow your business. As always, the members of The Bane-Clene® Team are here to assist and advise you along your way.

This was Wm. F. Bane’s vision for Bane-Clene® and we work hard every day to carry on that vision and the traditions he established.

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Free packet of information about Bane-Clene can be obtained by calling toll-free 1-800-428-9512 (U.S. ONLY!). Your information packet will include a full color catalog and price addendum. Packets will arrive in approximately 2 weeks through standard United States Mail.

You can also order the packet at the Catalog Request Form.

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Published by: Bane-Clene® Corp.
Copyright: Bane-Clene Corp.

Date Modified: October 16, 2018

Date Published: May 2, 2014