Image in the Carpet Cleaning Industry

Image is important in business. What the prospect or customer thinks of you on first impression will affect present and future business dealings. A clean, well lettered truck in someone’s driveway is not only good advertising; it is a testimonial as well. People tend to judge others by outward appearances (right or wrong, that’s the way it’s done).

A dirty, battered service vehicle will lose business opportunities. A technician who does not use deodorant will never be invited back into a nice home. If your equipment looks as though it has been through a war, you will raise doubts in the mind of the customer.

Personal grooming, care of equipment and good manners are as important as knowing how to do the job.

Fall 2009
Cleaning Digest
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