Beware of Advertising Bargains

At Bane-Clene® Institute, a considerable amount of time is spent each month on why, how, where, and when to advertise. There are lengthy discussions about how to contact the particular consumer we want to reach.

After advertising class, students will invariably ask about an advertising program operating in their home locale. Every month we hear about new and exciting ad scams that seem to be designed to gain large market share, but in effect, will skim the profits from your business. Warnings are issued to students about these and other advertising gimmicks and students are provided with solid guidelines about specific advertising programs and promotions to use.

There is a clear outline of which media are overpriced and which are bargains, as well as those that work and those that do not work in our business. In tracking the success of students who have attended our school over the past twenty years, it quickly becomes apparent that those who listened and followed instructions became very good customers of Bane-Clene. They have added equipment, personnel and scope to their operations and are leaders in their communities. Before you buy a bargain in advertising, come to school! You'll receive a road map to success in advertising and sales promotion for the cleaning business.

Fall 2009
Cleaning Digest
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