Yellow Pages Advertising in the Carpet Cleaning Industry

Yellow Pages Advertising

Is advertising in the Yellow Pages no longer useful in the carpet cleaning industry?

A student taking the advertising class at Bane-Clene Institute said she read on a bulletin board on the internet that many carpet cleaners are terminating their yellow pages advertising or seriously reducing it. She said their reasoning was that yellow pages are no longer a force in advertising since the explosive growth of the internet. These are some facts that may help you make an informed decision about Yellow Pages:

  • The "Carpet & Rug Cleaner" category ranked 29th last year with 80.5 million references according to the Yellow Pages Integrated Media Association. (Restaurants were first.)
  • A transaction was completed on the London Stock Exchange for 2.1 billion for Yell Group PLC which publishes directories in the United States and Great Britain.
  • The Yellow Pages in Italy sold for 6.6 billion.
  • Fifteen billion people used Yellow Pages to look for a business last year.

While there has been some loss in usage of yellow pages, certain categories have absorbed most of the losses. Yellow Pages are enormously effective if you’re in a service type business. Carpet, hard floor and furniture cleaning services certainly benefit from Yellow Pages usage by the consumer - especially older consumers who still prefer the Yellow Pages over the web.

Yellow Pages is one of many integrated advertising strategies studied at Bane-Clene Institute. If you haven’t attended for two or more years, it may be time to return for updates on many subjects including Yellow Pages and the internet.

Carpet Cleaning Advertising Products:

Carpet Cleaning Advertising Information:

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