The ABC’s of Advertising
Bane-Clene’s advertising and marketing material includes:

Generic literature for anyone in the carpet cleaning business. Time Tested Ads
Specific material for those who use Bane-Clene carpet cleaning systems. A full range of advertising material reflects the company philosophy. Radio tapes, scripts, brochures, television tapes and Yellow Pages ads have been developed for use in Bane-Clene’s own Indianapolis service company.
Yellow Pages Ads and some advertising material require an advertising agreement. The agreement grants a license to use Bane-Clene’s federally registered trademarks and other copyrighted material. These ads have been proven effective in actual use here in central Indiana where the service company has more than 50,000 residential and commercial customers.
Award Winning Service Economy of Scale
Bane-Clene has been a leader in the carpet cleaning industry since 1962. Many awards have been presented to the company by consumer organizations such as the Better Business Bureau and Angie's List for truth in advertising and exceptional service. As a supplier to the cleaning industry, Bane-Clene’s advertising programs are in use by thousands of successful carpet cleaning firms nationwide and overseas. By purchasing in large quantities, Bane-Clene is able to provide high-quality advertising material at the lowest possible cost.
  Not a Franchise
Various consumer advocates including local and national television personalities have worked with Bane-Clene and the PCA in fighting bait and switch advertising in the carpet cleaning industry. There are no strings attached. Bane-Clene offers all the advantages of a franchise, but without any of the cost. You keep all that you earn without paying royalties or franchise fees. Bane-Clene is truly the non-franchise, franchise!
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