Carpet Cleaning Industry Potential
Ever since Bane-Clene’s inception in 1962, there have been those who said that the carpet cleaning business is short term, will get saturated (no pun intended), and will dry up. The same doomsayers on another day will preach that too much competition will kill the business. Now, some of them are saying that hard-surfaced floors are coming back and that area rugs are taking over the industry so the carpet cleaning business will die.
In 1962 there were about 6,000 cleaners in the country. Today there are more than 40,000 carpet cleaning firms in the business. This does not include building maintenance contractors, in-house operations and car-trunk operators for whom carpet cleaning is only a small part of their business mix. It is estimated that more than 1,000,000 people are employed in the carpet cleaning industry.
In 1962, the carpet industry produced 300 million square yards of carpet. Last year there were more than 2 billion square yards of carpet manufactured in the USA. With the average life of carpet (eight years) it is estimated that there are more than 11 billion square yards of carpet lying somewhere waiting to be cleaned. (That’s 99 billion square feet.) It has also been estimated that Bane-Clene operators throughout the nation clean about a billion square feet of carpeting each year. That means we have a potential market of more than 98 billion square feet.
In case you have trouble visualizing a billion square yards, try this: it would make a twelve-foot-wide path around the world nearly six times. To envision our potential market, just wrap that twelve-foot-wide strip around the equator of the earth sixty-six times. Since we’re actually cleaning only a minute portion of the potential, we have plenty of room to grow. We haven’t even begun to scratch the surface. (Again, no pun intended!)
The market potential has literally exploded with the expanded use of wood, stone and tile floors. These offer another source of revenue for on-location cleaning firms.
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