The 15 Factors of Success

  1. Your Telephone
    1. How you answer
    2. Closing the sale
    3. Adequate equipment
  2. Marketing Program
    1. Identifying prospects
    2. Advertising and promotion
    3. Customer relations
  3. Pricing Your Services
    1. Labor
    2. Material
    3. Overhead
    4. Profit
  4. Personnel
    1. Hiring
    2. Firing
    3. Training
    4. Supervision
  5. Management
    1. Communications
    2. Adequate financing
    3. Records and procedures
    4. Organizational skills
    5. Work hard
  6. Training and Education
    1. Certification
    2. Updating
    3. Techniques
  7. Equipment
    1. Dependable
    2. Efficient
    3. Economical
    4. Safe
  8. Chemicals
    1. Safe
    2. Effective
    3. Economical
    4. Environmentally friendly
  9. Change
    1. Recognition
    2. Acceptance
    3. Adapting
    4. Implementing
  10. Competition
    1. Understanding
    2. Appreciating
    3. Colleagues
  11. Goal Setting
    1. Motivation
    2. BAG method
    3. Be realistic
    4. Know what you want
  12. Believing In Yourself
    1. Confidence
    2. Ability
  13. Learning To Say NO
    1. Detractors
    2. Most sales people
    3. Alternative advertising offers
    4. Advisors without credentials
  14. Professional Assistance
    1. Legal
    2. Accounting
    3. Chemistry
    4. Advertising
    5. Insurance advisor
  15. Character Traits and Attitude
    1. Enthusiasm
    2. Ethics
    3. Honesty
    4. Tact
    5. Courage
    6. Perseverance
    7. Common sense
    8. Discipline
    9. Desire
    10. Determination

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