Rx for Wood Floors / Wood-Solv - Refinishing without sanding!

Now carpet pros can gain incremental sales
from the growing trend of residential hardwood floors.

Wood-Solv™ features award-winning NO-SANDING technology that’s simple to use and fast drying. It is a turnkey system that includes training, selling materials and a broad product line. You could earn anywhere from $200 to $400 per room. It’s as easy as picking money up off the floor!

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Now carpet pros can gain incremental sales from the growing trend of residential hardwood floors. New Wood-Solv™ features award-winning NO-SANDING technology that’s simple to use and fast drying. It is a turnkey system that includes training, selling materials and a broad product line. You could earn anywhere from $200 to $400 per room. It’s as easy as picking money up off the floor!

Presently, there are more than 20 million homes across the nation with exposed wood floors, and two out of three of these homes have some form of damage on their wood floors. Wood-Solv Floors enables professional carpet cleaning companies to grow their customer base by 20 percent by offering professional refinishing with no mess and minimal disruption. With profit margins as high as $400 per room, you can certainly hear the sound of opportunity knocking on wood.

This new line provides professional carpet cleaning professionals a key business opportunity to expand their businesses to include the restoration of hardwood flooring.

The system is a three-step process that requires no sanding. The traditional method of refinishing entails screening and sanding, which creates a lot of dust and inconvenience for homeowners.

The Wood-Solv™ program uses formulas that chemically abrade and refinish the topcoat, requiring no sanding. Instead, the technician employs low-speed (175 rpm) buffer and medium-grade buffing pad.

In the training system, you are taught ways to repair the floor using putty, fill sticks, and grain markers, making repairs nearly unnoticeable to the homeowner.

The new putty dries in about a half hour and dries harder and faster than traditional wood putties.

When repairs are complete, Step 3, the catalyzed urethane top coat, is applied, making the repair even more invisible to the eye, so you make scratches almost undetectable to the homeowner.

In addition, the process is fast. According to the standard of a 15X15-ft. room using a two-person team, a job can be completed in about four hours, assuming there are no repairs to be made.

It takes a half hour for step one preparation; step two can vary in time, depending on the extent of required repairs; a half hour for step three, which dries in 75 minutes, and a half hour for application of the second coat, followed by another 75 minutes to dry.

The top coat is twice as durable as conventional wood finishes and does not yellow as it ages. Additionally, the chemicals produce no hazardous fumes, so there is no need for special ventilation during application.

On average, the finish is expected to last as well as or better than other residential top coats. The industry standard for the life of a top coating is three to five years.

We are trying to give professional carpet cleaners the tools and products to really satisfy the homeowner. In doing so, we hope to enhance the relationship between the carpet cleaner and the consumer and provide an add-on sale.

The Wood-Solv program provides participating companies with the product training and sales and marketing support they need to rapidly get their wood floor refinishing service up and running—and generating revenue.

The Wood-Solv program includes:

Comprehensive, hands-on product training classes for carpet cleaning professionals.
Product training information via Video-CD-ROMs.
Extensive sales and marketing assistance including advertising support and product brochures

Selling the Wood-Solv Floors Job:

If you are already cleaning the carpets for a customer, you’ve passed the first hurdle to selling a Wood-Solv job: you’re in the home or office of the customer and have established a relationship with them. Congratulations.

While you’re on the premises, make a visual evaluation of any wood flooring that you can see. Are there worn areas? Scuffs, scratches or dings? If you can see any signs of wear, you have a way to open up the discussion of rejuvenating their wood floor, before it gets to where it has to be sanded, and at a substantial savings versus sanding and refinishing.

The person making the decision will base their decision on their trust in you and the benefits that Wood-Solv has to offer them. When you open the discussion of the wear and tear on their wood floors, remember to sell on the benefits of the Wood-Solv system and their trust in YOU:

Minimal disruption and mess—the system takes less than one day to complete without messy sanding, and in 8 hours they can go lightly on their floors. In 24 hours, the floor is fully rejuvenated! A contractor would need almost a week to clean, sand, finish and clean up. And, the dust from the sanding would be throughout the house!
Professional Results—high quality products from RPM’s Wood Finishes Group, a leader in wood coatings. The finish is more durable than competitive finishes, with 5 times the solids.
Savings versus Contract Sand and Finish—a contractor would charge anywhere from $2–$8 per square foot to complete the same project. It depends on the market. So, Wood-Solv is an economical alternative to waiting for the floors to deteriorate to the point of sanding and refinishing.
And finally, would that customer trust a contractor she might use once in a lifetime versus you, her trusted carpet cleaning?

The Training Program:

With the training program and the training manual, you will learn to restore and rejuvenate a wood floor without sanding. In this program, you will learn:

How to review and evaluate flooring damage.
What damage can be repaired, and what cannot.
What floor conditions to avoid.
How to complete minor floor repairs.
How to properly use the Wood-Solv system.
How to introduce and sell Wood-Solv Floors.
How to price out a floor opportunity.

The Five Easy Steps:

Evaluate the floor
Room & Floor Preparation
Wood-Solv™, Step 1
Complete necessary repairs, Step 2
Wood-Solv, Step 3

Minimum Required Materials:

Buffer (175 RPM, Unweighted)
Red and Blue Cleaning Pads and screen-back discs.
Masking material
Wax stripper
Vacuum
Broom
Threaded push broom handle
Lint free mop, mop bucket and wringer
Rubber gloves
Tack Cloth
Shoe protectors
Scotch Brite^® pad or Scrub Block
Lambs wool wax applicator or Micro-Fiber Applicator
Air mover
And, of course, the Wood-Solv products